Qualität Zwo Null

Ich glaube oft, dass Mark Twain das Web 2.0 irgendwie schon geahnt hatte, als er seine “Adventures Of Tom Sawyer” schrieb. Zumindest beschreibt er irgendwie treffend den Kern einer Enterprise 2.0:

Tom gave up the brush with reluctance in his face, but alacrity in his heart. And while the late steamer Big Missouri worked and sweated in the sun, the retired artist sat on a barrel in the shade close by, dangled his legs, munched his apple, and planned the slaughter of more innocents. There was no lack of material; boys happened along every little while; they came to jeer, but remained to whitewash. By the time Ben was fagged out, Tom had traded the next chance to Billy Fisher for a kite, in good repair; and when he played out, Johnny Miller bought in for a dead rat and a string to swing it with—and so on, and so on, hour after hour. And when the middle of the afternoon came, from being a poor poverty-stricken boy in the morning, Tom was literally rolling in wealth. (…) 

He had had a nice, good, idle time all the while—plenty of company—and the fence had three coats of whitewash on it!

Ein paar Zeilen zeigt er seine Weisheit, indem er auch noch erklärt, warum intrinische Motivation extrinsische bei weitem schlägt:

If he had been a great and wise philosopher, like the writer of this book, he would now have comprehended that Work consists of whatever a body is OBLIGED to do, and that Play consists of whatever a body is not obliged to do. And this would help him to understand why constructing artificial flowers or performing on a tread-mill is work, while rolling ten-pins or climbing Mont Blanc is only amusement. There are wealthy gentlemen in England who drive four-horse passenger-coaches twenty or thirty miles on a daily line, in the summer, because the privilege costs them considerable money; but if they were offered wages for the service, that would turn it into work and then they would resign.

(Zitate aus “Adventures Of Tom Sawyer” von Mark Twain aus dem Projekt Gutenberg)